Beyond consistent branding - Creating exceptional brand experiences
All Things Design / Branding
Consumers have more control over a brand’s success than ever before. As the cost of switching continues to decrease, consumers’ preferences guide the future of branding. Constant pivoting towards what consumers desire, need, and expect is a must. Brands need to do more than create consistent graphics and copy to help companies stay ahead of competition. By tuning in to how consumers feel, brands can quickly create exceptional experiences that connect directly with consumers’ desires and needs.
A holistic approach to building lasting brands
Creating engaging brand experiences is a team effort. Companies that involve people from across the organization, from product design to marketing, are better equipped to adapt to new customer insights and build lasting brand engagement. Brands will generate better long-term results through collaboration and being open to innovative ways of creating meaningful connections with target audiences.
Brand identity is not only for social media and press releases. Instead, it needs to be linked to business strategy, product design, user experience design, and technical development. Consumers look for unique experiences and belongingness, which requires companies to embed its brand in essential business operations. Creating a brand that fosters a deep connection and sense of community creates a vital foundation for long-term business success.
What can we offer?
Fusion companies approach branding holistically. From startups to established businesses, the key question always is: How can branding deliver both meaning and value? Our cutting-edge technology and innovative partnerships enable us to create brands for forward-facing organizations that engage their audiences at every touchpoint.
We do not just deliver design. We help reimagine our clients’ brand’s core identities to refresh their businesses, products, services, and communities.
View Our Branding Companies
Adventure club
Adventure Club is a digital design studio that delivers award-winning solutions for some of the world’s leading brands and ventures. Its multi-talented teams in Helsinki, Amsterdam, Turku and Berlin create services, experiences, brands and strategies that help you connect with your audience and grow in fresh and exciting ways.
Feed
Oslo-based Feed is a digital design and tech company that builds ambitious digital products and brands. The expertise and experience of its close-knit team covers everything from service design, UX and product design to visual design, business strategy and full stack development. Feed strives to empower user-driven digital success by launching products that have a meaningful impact on the world.
Reaktor
Reaktor is a creative technology partner for forward-thinking organizations and societies. From premium software development to brand experiences and digital transformation, their global community of industry-leading experts does it all. Reaktor's clients are pioneers of digitalization in life sciences, education, retail, media, transportation, finance, and defense, to name a few.