Brand design that goes beyond the surface
Client
Fusion Ecosystem companies
Fusion companies involved
Adventure club
The beef
Branding
Adventure Club, a digital design agency and one of the Fusion Ecosystem companies, has had its hand in the brand identities of several ecosystem companies including the identity of Fusion Ecosystem itself. The collaborations have been a strategic blend of brand and customer understanding, vision, and creativity.
Approach
The brand building always starts with exploration and workshops: discussions, discovery, and definitions. The brand core – the mission, vision, purpose, and values – are mapped. The tone of voice, key messages, and the visual concept are first drafted and then crafted down to the finest detail. It’s all about finding the brand’s uniqueness and building on this in a customer-centric way.
The work
Expert brands with identities to match
Adventure Club has had the joy of creating new brand identities for Fusion companies that are just starting their success journeys. Through interesting conversations and engaging workshops, the brand core, visual identity, and key messages are defined, polished, and applied.
New brands that have been crafted from scratch are Fusion itself, Goodin, AiThink, Sevendos, Hidden Trail, Coventures, 61N, and Invinite. Sometimes the brief has also included coming up with a name for this rising company, like in the case of Splended, Krosswise, and Sherpy.
Adventure Club has also played a pivotal role in shaping the brand identity of Fusion Ecosystem companies that are already going strong in their fields. This was the case with Fraktal, Codemate and Mallow.
The power of collaboration and creativity
Fusion Ecosystem continues to grow and evolve. Adventure Club is dedicated to shaping the identities of future ecosystem companies, pushing the boundaries of what is expected, and bringing new perspectives to branding.
Highlights
