An extraordinary passenger experience for unique conditions
Client
Hurtigruten
Fusion companies involved
Feed,
Reaktor
The beef
Creating a digital passenger experience
We partnered with Hurtigruten, the Norwegian Coastal Express, to create a digital passenger experience for their new vessel, MS Roald Amundsen. Our mission was to create a sustainable tool that would give the passengers a peace of mind, while reducing the crew’s workload.
Approach
Remote practices
In a multi-site project, setting up smooth ways of working was essential. Transparency and communication were of paramount importance in this project, where we had to ensure a shared understanding between teams in two different locations and the crew of the vessel at sea. It was also critical to really understand user needs and the expected value of the end product right from the start. Our work kicked off with a proof of concept phase, followed by extensive prototyping.
Results
Smooth sailing
A pleasant passenger experience for sure is one without having to worry about the course of the journey and what happens when. We set out to design a sustainable, digital solution that gives the passenger all the right information at the right time – and replaces paper as a communications tool onboard.
Remote beauty
Hurtigruten’s routes travel by some of the world’s most uniquely beautiful – and remote – locations. This meant that our digital solution had to be able to do its job even without a continuous internet connection. Functionality was also an important factor design-wise. We wanted to keep the design minimalist and practical, and let the passengers spend some quality time admiring the unforgettable landscapes surrounding them.
Selected specifics of Fusion x Hurtigruten
More magic
Adventure club X
Mallow X
Orangit X
Polar Squad X
Reaktor X
Wunderdog
Elisa
Our work with Elisa started in 2007 and has since grown into a long-time inspiring partnership. Through the years we’ve joined forces with Elisa on many fronts: agile transformation, service design, UX, full-stack development, growth, analytics, business development, data engineering and AI. At the end of the day, the most important fruit of our collaboration is the confidence and the seamless ways of working we’ve built together.
Reaktor
Sanoma
We partnered with Sanoma to make sure nothing would get in the way of the consumers’ effortless access to world-class content. Together, we set out to create audio app Supla and TV content app Ruutu.