Fusion companies involved
Branding, Design, Development
Reima, a global player, sought to enhance their e-commerce operations to meet evolving market demands. They partnered with Adventure Club, a Fusion company, to build a tailored online store solution.
As a global player, Reima had already laid a great foundation for their e-commerce. However, with growing markets and expanding customer expectations came new requirements, for which there was no ready-made solutions. To bridge these gaps a unified approach was needed, and so Adventure Club, a Fusion company, collaborated with Reima to built a new online store solution for them.
A brand-driven e-commerce, co-created with customers
Adventure Club’s team began to form the design direction by robust insight gathering. Combining existing data with both qualitative and quantitative research, they were able to form a clear design vision reflective of business, customer and technological needs alike. This vision directed the principles and drivers for any future development work. Based on this, their team designed customer experience flows and mapped out comprehensive customer journeys to ensure a seamless and engaging shopping experience. Leveraging a robust design system and a well-thought-out information architecture.
Headless Shopify architecture
Case originally introduced on Adventure Club’s site.
Katla is the first Icelandic Netflix original. It needed an impactful launch campaign that would reach every person in Iceland, Netflix audiences and media globally and the fans of Iceland. This would require multiple strategies and a concept with an overarching narrative. And we were ready to fuse our talents.
Datareisen & Elements of AI
Artificial Intelligence (AI) and data have become integral parts of our daily lives, impacting our society in significant ways. However, there is still a lack of understanding among many people regarding these concepts. To address this issue, two innovative initiatives, Elements of AI and Datareisen, have been developed to educate people on AI and data.