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Call or email us

Investments and co-founding

Heikki Härkönen

+358 50 4394 322

[email protected]

Riikka Uimonen

+358 44 272 5567

[email protected]

Business inquiries

Jussi Siltanen

+358 45 670 9720

[email protected]

Tuike Järvi

+358 40 059 2123

[email protected]

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    New Things Co: a Witted company

    From our blog / Article

    New Things Co is a technology-independent group of experienced developers and designers, who make top-notch new digital products together with our clients. We are a specialized unit inside the Witted group focused on helping clients with their new product development projects.

    As a spearhead of the Witted offering, New Things Co helps with the most challenging projects that drive clients’ to new digital growth. Together with the Witted companies, we level up our clients’ digital maturity development and support them with the entire software development lifecycle.

    Author

    Sami Ruotsalainen

    Sami

    Ruotsalainen

    New Things Co: a Witted company

    feature image

    We’ve got the diverse skillset to build your new thing and level up your software capabilities

    The market shift towards “every company is a software company” changed the challenges companies faced in digital development. It was not anymore enough to just develop software, companies had to start building their own capabilities to respond to the shifting trends of technology.

    To secure a competitive advantage, companies in all industries must create value for new client interests fast enough to have a competitive advantage.

    New Things Co was founded to respond to this challenge in 2017 together with Reaktor. We are here to offer teams and experienced individuals who can help our clients to develop these capabilities. For us, that means that we don’t just magically create software, but we do

    • Ensure the digital product we build creates value for your business
    • Boost the efficiency of the development process
    • Share the knowledge of digital development with your organization and build your development team together with you

    Success in digital development requires more than a solid technology expert

    We’ve seen together with our clients that technical capability is insufficient in digital development projects. In addition to understanding the technology, success in digital development projects requires understanding the organizational, business, and human aspects of the projects.

    We are asked to identify the problem of the client’s current business. It can range from optimizing the current sales processes with new tools to creating a proof of concept for their new business idea. Technology expert is no longer the right ‘tool’ to define and solve these issues. People with a wider range of skills are needed. The capacity to understand things beyond technology, and, above all, people with empathy to understand and communicate with all different stakeholders is a must.

    That is how we build up our clients’ digital development capabilities.

    Coupling New Things Co skills and capabilities to the whole Witted Megacorp offering, we are in an excellent position to help our clients with the whole lifecycle of digital development. From the early stage of defining and structuring a solution to developing the first production version and ensuring the ongoing development of the system with clients’ own team or with consultants.

    Success in digital development requires more than a solid technology expert

    A Software consultancy built by its people for its people

    Since the beginning, we’ve wanted to build an extremely communal, empathetic, and inclusive working environment for experienced developers and designers. We also wanted to make sure that our experts can allocate time to develop themselves or take part in the development of our company.

    For us, the above-mentioned features of our culture are crucial. Without a solid community, people who know each other and can trust each other, we don’t have efficient and functional teams to solve our client’s problems.

    We also put a lot of effort into a solid framework that will push the career and competence development of our team forward. With a thorough training plan and time allocated to people to develop themselves, we have multi-talents who help clients with all product development-related problems there are.

    After uniting our forces in 2021 together with Talented and Mavericks to build your software capabilities as Witted Megacorp, we continue to be the software consultancy whose consultants excite greenfield projects, teamwork, self-improvement, and empathic culture.

    Interested to hear more about us? Contact us.

    About the
    Author

    Sami Ruotsalainen

    Sami

    Ruotsalainen

    New Things Co: a Witted company

    Sami Ruotsalainen is the CEO of New Things Co: a Witted company. He mostly enjoys family things & work things. And if he is not working or playing with his kids, he is out sailing, in the woods with his dogs or doing some random sports stuff.

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