Transforming the usage of data: A journey of people-driven innovation
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In a bustling tech hub called Fusion Ecosystem, three visionary minds converged with a shared passion for revolutionising the way data is harnessed within organisations. This is the story of how GOODIN, the data-empathy company, was born.
Conception of a bold vision
Atte, a business-savvy business intelligence (BI) expert with a knack for identifying industry trends, had noticed a gap in this during his extensive career in lead finance positions in retail, manufacturing industry, construction and banking. While data-driven decisions were written in the strategy, the disconnect between data and the human element remained evident. Recognising this opportunity, Atte had imagined a place that would empower organisations to unlock the potential of their data while placing people at the heart of decision-making.
The analytical maven
Jarmo, a seasoned expert in BI technologies, had witnessed firsthand the untapped potential within the use of data even with the leading technologies that he previously worked with. Jarmo was driven by a passion to empower businesses with actionable insights derived from data analysis but remained frustrated over the course of 25 years when the data often remained unutilised. Recognising Atte’s vision as a catalyst for change, he became intrigued by the idea of merging technology with human-centric principles.
Designing the human experience
Enters Kira, a design thinking, people and organisational psychology enthusiast that had in her work struggled with the gap that existed between the potential of data and how people could utilise it – if they only were enabled and empowered by organisations to do so.
With an understanding of how people interact with technology and organisations, Kira was captivated by the possibility of bringing design thinking and psychology to the forefront of data utilisation- creating data literate cultures for organisations. She saw an opportunity to create an environment where data-driven decisions were not only intelligent, but also aligned with the needs and aspirations of individuals enabling a data-driven future.
The convergence of visions
The trio’s paths converged through fate when Fusion Ecosystem connected them with a shared purpose. Discussions over coffee turned into a series of brainstorming sessions that fueled their collective vision around this recognised pain point in the market. The decision to embark on this journey was made, and their complementary skills formed a foundation for the venture.
Months of tireless collaboration followed. Atte’s knack for business structures, Jarmo’s analytical rigor and tech knowledge, and Kira’s design thinking prowess blended seamlessly. They envisioned a company that would not only help with technical data questions, but also enable organisations to understand the psychology behind decisions people make. This fusion of technology, business intelligence, design thinking, and organisational functions gave birth to a solution that placed individuals at the forefront of data transformation – with the aim to bridge the gap between business and IT.
The team navigated the intricacies of technological development, fine-tuned user experiences through iterative design, and integrated principles of organisational psychology and the question of how to concretely create a change. Along the way, they engaged industry experts, conducted extensive research, and even sought feedback from potential customers to understand the true use cases and gaps in the market that no-one else filled.
Empowering a paradigm shift with GOODIN
The vision is that organisations will marvel at the way data could in the future be harnessed to not only drive profits, but also foster innovation and elevate the human experience, especially when AI and automation is involved. As GOODIN is part of Fusion Ecosystem, this vision is possible as the ecosystem enables access to the best possible expertise within the digital realm.
GOODIN’s core is in helping its customers enable their data solutions – be it BI, AI and IoT – to create a business advantage for the customers’ organisations. For this to be possible hard data must be paired with soft empathy – the superpower of humans. Only then can you empower good insights.
The dream - A transformation for positive change with data wisdom for business advantage
What Atte, Jarmo and Kira hope for is that this collaborative journey will come full circle. The dream is that this venture not only transforms data utilisation, but also inspires a paradigm shift in how organisations approach decision-making. The unison of GOODIN showcases how diverse expertise, a shared purpose, and a people-driven approach could reshape industries and create a lasting legacy of positive data-driven change on many levels in businesses.
GOODIN is a dream workplace for people who share the vision of how data is utilised in companies and want to build business intelligence solutions that are used and create actual value for organisations across industries.
#GOODIN #Dataempathy #BusinessIntelligence
About the Authors
Co-founder of Fusion company GOODIN with a rich soon two-decade career. Kira Sjöberg has excelled in business design and people-centered change roles across diverse sectors. Her hallmark is a data-driven approach that seamlessly blends quality and quantity metrics. Kira's expertise transcends boundaries, leading transformative initiatives that harmonise data insights with human-centric strategies. Her adeptness in leveraging data for informed decision-making and fostering innovation has fueled operational excellence. Kira's core skills are in the orchestration of change, guided by an unwavering commitment to both analytical rigor and empathetic leadership.
Atte Ailio is a co-founder of Fusion company GOODIN, and an experienced finance professional with a remarkable track record of success in various leadership roles across diverse industries. With an unwavering focus on people leadership and collaborative work, he has consistently driven transformative results in the realm of finance. Atte's unique blend of financial acumen, strategic thinking, and exceptional interpersonal skills sets him apart as a dynamic leader who brings out the best in his teams.
Jarmo Rajala is a co-founder of Fusion company GOODIN. he boasts a distinguished 25-year career at the forefront of sales, consulting, and leadership in world-class data & BI technologies. With a keen understanding of evolving market dynamics, Jarmo has consistently propelled businesses to success. His expertise spans diverse sectors, navigating the intricacies of data-driven solutions. A visionary leader, he champions innovation while harnessing data's transformative power. Jarmo's legacy is defined by his strategic acumen, unwavering commitment, and adept navigation of the ever-changing tech landscape.
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