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Call or email us

Investments and co-founding

Heikki Härkönen

+358 50 4394 322

[email protected]

Riikka Uimonen

+358 44 272 5567

[email protected]

Business inquiries

Jussi Siltanen

+358 45 670 9720

[email protected]

Tuike Järvi

+358 40 059 2123

[email protected]

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    What the future holds for Ecommerce: New technologies and channels

    From our blog / Article

    Despite the growing popularity of online shopping and new technologies such as AI, AR and VR, consumers are still looking for live shopping experiences as well. That said, omnichannel strategy is certainly a vital part of future success for many brands.

    Author

    Jacinda Vuorinen

    Jacinda

    Vuorinen

    Woolman

    In this article series, we are looking at what is happening in Ecommerce currently, how the landscape is changing for brands, and what new technologies are rising to bring forth high-level customer experiences.

     

    New technologies enhancing the shopping experience

    With technologies such as AI (Artificial intelligence), AR (Augmented reality) and VR (Virtual reality), online stores can begin to mimic experiences of real-life shopping. For example, with AR and 3D modelling, customers get to see the products in great detail from every angle and experience a virtual try-on with products, getting a more realistic picture of what the item would look like on them or in their house. The brands implementing augmented reality and 3D modelling technology on their websites have seen increased conversion rates and lower return rates. 

    AI technology has also increased in popularity in eCommerce and there are countless ways that it can be used.  A great example is a software such as Ellis, that uses AI technology to predict customer behavioural patterns by analysing different data from a variety of sources. This helps to make better decisions that lead to better sales and customer satisfaction. Another example is Froomle, that uses AI technology to analyse customer preferences and provide them with personalised recommendations on the website. AI technology can also help with things like supply chain optimization or customer service with chatbots. 

    New technologies enhancing the shopping experience

    Social commerce as a way to engage customers

    As social media has become an integral part of most of our lives, it is no surprise that social commerce has been on the rise. In fact, according to eMarketer, social media sales are predicted to triple by 2025. In the “Future of Commerce Trend Report 2022” by Shopify, it is mentioned how Ecommerce activity is integrated with social media platforms with brands using it for building a stronger presence, advertising, and providing better customer service.

    As shopping on social media becomes more popular, cutting through the noise becomes another challenge. Brands are finding new ways to use social media platforms to engage their customers, as an example, utilizing livestreams to show behind-the-scenes content and present new launches. Using livestream has several advantages: It gives a brand an opportunity to show the process of production, which provides the transparency that many customers are looking for, and it enables brands to connect with customers in real-time and answer any questions they may have. Lastly, having influencers collaborate on livestreams helps to engage a broader audience and build more hype around product launches.

    The omnichannel strategy

    Having a strong brand presence and a direct-to-consumer business model are certainly vital parts of future success for brands. Despite the growing popularity with online shopping, consumers are still looking for live shopping experiences, which is why brick-and-mortar stores are certainly not the thing of the past.

    The next step for brands is to not just have a presence online and offline, but connect all channels in a seamless way and meet the customer at each touchpoint with consistent messaging and exceptional service. The omnichannel strategy can include being able to order online and offering pick-up locations locally or utilizing apps and QR codes that make the shopping experience more enjoyable in-store.

    The omnichannel strategy

    Staying agile in a fast-evolving environment

    As a final point, we can see the rapidly evolving world of Ecommerce through the different growing trends currently taking place. For this reason, agility and adaptability is required of brands, as well as a defined customer-centric strategy to ensure commercial success for the future.

    About the
    Author

    Jacinda Vuorinen

    Jacinda

    Vuorinen

    Woolman

    Jacinda Vuorinen is a Content Producer specializing in the topics of D2C and eCommerce at Woolman, a leading data-driven D2C agency in Europe. Her goal is to inspire people with new innovations happening in commerce and business. In her free time, you can find her working on her passion, which is dancing! She also enjoys traveling and listening to live music.

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